Many friends from the media are watching at the door of the short video, wondering if they want to join the new draught.
Other identities of friends who have joined the field of short videos may be freelancers such as anchors, models, or even treasure mothers, in which the master is collectively known as photographers.
According to the survey, for example, in pear videos, there is an additional bonus if the playback volume reaches the top 20 in the week, the first is 10,000, the second is 5,000, and the third is 4,000. Of course, these videos must be provided exclusively by the photographer to pear videos.
Counting the contribution fee and reward, a photographer may get at least 10,000 yuan a month from the Pear Video. Besides, there are other platforms which can be divided into more or less thousands of yuan a month, which is a good income in the second and third tier cities.
Many friends from the media are watching at the door of the short video, wondering if they want to join the new draught.
Other identities of friends who have joined the field of short videos may be freelancers such as anchors, models, or even treasure mothers, in which the master is collectively known as photographers.
According to the survey, for example, in pear videos, there is an additional bonus if the playback volume reaches the top 20 in the week, the first is 10,000, the second is 5,000, and the third is 4,000. Of course, these videos must be provided exclusively by the photographer to pear videos.
Counting the contribution fee and reward, a photographer may get at least 10,000 yuan a month from the Pear Video. Besides, there are other platforms which can be divided into more or less thousands of yuan a month, which is a good income in the second and third tier cities.
The original path of cash flow is usually:
First, the short video APP will be used to divide the video on the platform.
Second, advertisers will look for well-known filmmakers to make online movies with embedded advertisements, and these people will gradually develop into professional practitioners of making online short plays and movies.
At present, the short video industry profit model is mainly advertising revenue, at the same time, similar to live, the current second shot, Beauty Shot, etc. has already begun to gain revenue through rewards, gifts.
Social networking, Internet and other more profit models need to be further developed. Short video has the competitive advantage of "vivid", "intuitive" and "interesting" compared with simple voice or picture sharing. In the future, there will be more products, brands and companies trying to develop short video with more experience value, more comprehensive information dissemination, so as to activate customers'purchasing motivation and increase added value.
What do luxury goods and electric providers love?
In addition to social media and e-commerce platforms, the marketing of luxury goods in China has also undergone considerable changes in video. Even Youku, a traditional video website, has a further decline in the attractiveness of luxury goods.
In 2016, 85% of luxury brands will advertise on Youku, a figure expected to fall to 65% in 2017. In 2016, the number of video ads browsing for luxury goods fell by 85% over the same period last year.
Short video and live websites are competing with traditional video websites for the attractiveness of luxury goods. The average number of times taken by the watch jewelry brand is 140 thousand times more than that of Youku.
For example, today's headline volcano video mainly includes short video and live social networking tools, the main 15s short video and entertainment live broadcast. At present, the whole community day VV reaches 300 million, and the average daily consumption of users exceeds 100 videos.
With a lot of traffic and money, headlines are frantically laying out the short video space in an attempt to end the battle with money-throwing subsidies.
At present, headline short video user penetration ranked third, the number of users is increasing by 31.24% in a ring-to-ring ratio, there is a great possibility of overtaking.
Today, the banner of the headlines is dedicated to short video. The new renamed Watermelon Video Power PGC, Volcano Video is based on live and UGC, Video focuses on new music short video social networking, plus Flipagra's well-known short video community acquired overseas. The headlines have been highlighted on short videos, and it's only a matter of time before we can take them to a new level.
Another example is the Ali-backed Big Fish, a short video from the potato transformation, has begun to follow the content of the ecological flag, opened 2 billion cash to create "Big Fish Project".
Very hot pear video, positioning information short video platform, under the new regulations, how to go in the second half, still to be decided.
As for the head video to seconds shot, beautiful shot and fast hand, they occupy a lot of traffic on PGC and UGC respectively.
Money subsidies are not the solution, short video competition is ultimately the competition for quality content, only a certain value, will not lose users, or even the platform is blocked.
Short video war, also look at today.
