Baidu Bear's Paw is a heavy-weight product created by Baidu's search ecology, designed to empower B-side ecological partners, so that search users to obtain more reliable information and services. It aims to help content and service providers to connect Baidu users conveniently, quickly and efficiently, and make full use of the advantages of open search ecology to obtain traffic and precipitate users, and realize the rapid growth of their own value.
At the end of 2020, the bear's paw was expected to account for 80% of Baidu's search traffic distribution.
Baidu Bear Palm is the identity account of the webmaster, self-media, and businesses stationed in Baidu. The account can realize one-stop interchange of Baidu search resources service platform, Baidu data open platform, Baidu Baijia self-Media platform, Baidu user operating platform and other platforms.
Bear's five greatest empowerment
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1. content assurance
Content and service providers can make original declarations and authoritative quality declarations when they add bear's paw numbers. After authentication, content can be protected not only at the level of collection, retrieval and display, but also at the level of first-screen display when users retrieve relevant keywords.
2. flow support
Based on Baidu's powerful AI capabilities, Xiong Zhang enhances the connection between content and service. More search traffic will tilt to Xiong Zhang, expanding the opportunities and forms of content presentation. While helping stationmaster to expand traffic, Xiong Zhang will also promote the upgrade of content consumption and greatly improve the content conversion rate.
3. brand exposure
Bear's Paw Number will fully highlight the brand value of content and service providers. It will support linking all the content services such as official website, micro-blog, column, APP, official services and all the content produced by the providers to Bear's Paw Number, and will present the brand ID as a key element in the full search path, which is conducive to enterprises in the search engine entrance, search knot. The display of fruit pages and landing pages is conducive to the unification of users'cognition of the enterprise brand and the maximal exposure of the brand.
4. user operation
Based on Baidu's search-side capabilities and AI capabilities, Xiong Zhang can more intelligently connect users and enterprises, help enterprises to introduce traffic, pull users and enterprises distance, combined with Xiong Zhang's open construction and rich functions, to achieve a wide range of new, high vitality, improve the conversion rate, and constantly enhance the brand influence of enterprises.
Bear's paw number has both subscription and service functions, changing the relationship between users and the website from one-way search to two-way interaction, truly meeting user needs, while relying on Baidu search, can achieve more diversified entrance and different display and landing mode, enterprises will be able to meet the needs of users more resources Embedded in the bear's paw, it provides the integration of "platform + content + service + application" for enterprise word-of-mouth construction, and provides a win-win ecological chain construction for enterprise word-of-mouth.
5. technical support
Bear's Paw will open up all the AI capabilities of MIP, Lavas and other Web development technologies, voice interaction, image recognition to content and service providers. It will help Bear's Paw better operate and transform users while improving search and web page efficiency and interactive experience.
Baidu Bear's Paw is a heavy-weight product created by Baidu's search ecology, designed to empower B-side ecological partners, so that search users to obtain more reliable information and services. It aims to help content and service providers to connect Baidu users conveniently, quickly and efficiently, and make full use of the advantages of open search ecology to obtain traffic and precipitate users, and realize the rapid growth of their own value.
At the end of 2020, the bear's paw was expected to account for 80% of Baidu's search traffic distribution.
Baidu Bear Palm is the identity account of the webmaster, self-media, and businesses stationed in Baidu. The account can realize one-stop interchange of Baidu search resources service platform, Baidu data open platform, Baidu Baijia self-Media platform, Baidu user operating platform and other platforms.
Bear's five greatest empowerment
edit
1. content assurance
Content and service providers can make original declarations and authoritative quality declarations when they add bear's paw numbers. After authentication, content can be protected not only at the level of collection, retrieval and display, but also at the level of first-screen display when users retrieve relevant keywords.
2. flow support
Based on Baidu's powerful AI capabilities, Xiong Zhang enhances the connection between content and service. More search traffic will tilt to Xiong Zhang, expanding the opportunities and forms of content presentation. While helping stationmaster to expand traffic, Xiong Zhang will also promote the upgrade of content consumption and greatly improve the content conversion rate.
3. brand exposure
Bear's Paw Number will fully highlight the brand value of content and service providers. It will support linking all the content services such as official website, micro-blog, column, APP, official services and all the content produced by the providers to Bear's Paw Number, and will present the brand ID as a key element in the full search path, which is conducive to enterprises in the search engine entrance, search knot. The display of fruit pages and landing pages is conducive to the unification of users'cognition of the enterprise brand and the maximal exposure of the brand.
4. user operation
Based on Baidu's search-side capabilities and AI capabilities, Xiong Zhang can more intelligently connect users and enterprises, help enterprises to introduce traffic, pull users and enterprises distance, combined with Xiong Zhang's open construction and rich functions, to achieve a wide range of new, high vitality, improve the conversion rate, and constantly enhance the brand influence of enterprises.
Bear's paw number has both subscription and service functions, changing the relationship between users and the website from one-way search to two-way interaction, truly meeting user needs, while relying on Baidu search, can achieve more diversified entrance and different display and landing mode, enterprises will be able to meet the needs of users more resources Embedded in the bear's paw, it provides the integration of "platform + content + service + application" for enterprise word-of-mouth construction, and provides a win-win ecological chain construction for enterprise word-of-mouth.
5. technical support
Bear's Paw will open up all the AI capabilities of MIP, Lavas and other Web development technologies, voice interaction, image recognition to content and service providers. It will help Bear's Paw better operate and transform users while improving search and web page efficiency and interactive experience.
2) platform operation: it consists of 4 dimensions: submission class, learning class, transformation class and binding class.
Platform operation points
(1) Submission tasks: The main purpose is to guide the resource side to understand and familiarize with the paths and rules of Xiong Zhang resource submission in the early stage. Submitted category can get 80 points of Bear's Paw Number Search Index, including 30 days of cumulative submission of 5 days of data; submission of data and data collection up to 50 items, an additional 30 points.
(2) Learning tasks: Learning is to guide the resources of bear's paw to learn the basic knowledge and unique play of bear's paw, reduce the cost and difficulty of follow-up operation.
Third, the transformation task: mainly refers to the HTTPS transformation award and the MIP transformation reward, the completion can obtain a total of 60 points. MIP is an open technology standard for mobile web pages. Without waiting for loading, the content of the page will reach the user instantaneously in a more friendly way.
(4) Binding tasks: there are two benefits for the resource side, one is to open the portal on the bear's paw to link more content, so that the content of each platform can be seen by the search user; the other is to let the Internet platform brands converge on Baidu to enhance brand awareness.
